Lincoln City’s promotion to the Championship is a testament to the power of long-term planning, investment, and steady growth. With one of the smallest budgets in League One, the club managed to secure a spot in the second tier of English football for the first time in 65 years. This monumental achievement has been the culmination of a 20-year journey that involved significant changes both on and off the pitch.
The Road to Promotion: From the Cowleys to Skubala
The club’s rise began with the appointment of Danny and Nicky Cowley in 2016. Their impact was immediate, transforming Lincoln from a struggling club into one capable of achieving remarkable feats, including an FA Cup quarter-final appearance and two successive promotions. Under their leadership, Lincoln City returned to the Football League and climbed the ranks to League One. Although the Cowleys eventually moved on to Huddersfield, the foundations they laid continued to bear fruit.

After the Cowleys’ departure, Lincoln appointed Michael Skubala as head coach. Despite his limited experience in professional football, Skubala quickly adapted and instilled a resilient, hard-to-beat mentality in the team. His pragmatic approach, combined with a growing scouting network and the club’s emphasis on developing young talent, helped Lincoln become a consistent force in League One.
The Role of Key Figures and Investments
Off the pitch, chairman Clive Nates and other key figures played an instrumental role in Lincoln’s resurgence. The club’s investments in infrastructure, such as a new training setup, have been pivotal to their success. Nates, alongside former chairman Bob Dorrian, carefully nurtured the club’s finances, ensuring that funds were used wisely to build a sustainable future. Their thoughtful approach helped bring in the Cowleys and facilitated key investments that enabled Lincoln to push for higher league positions.

The club’s promotion to the Championship was not just the result of smart recruitment but also strategic investments in player development and a modernized football structure. The introduction of a sporting director to oversee recruitment has allowed Lincoln to find raw talent, develop it, and eventually sell it for profit, creating a self-sustaining cycle of success.
The Lincoln Way: A Steady, Thoughtful Approach to Growth
With promotion secured, Lincoln’s next goal will be survival in the Championship, but the club’s leadership is confident in their ability to navigate this new challenge. Michael Hortin, a long-time commentator for BBC Radio Lincolnshire, explains that the steady and thoughtful approach will continue to guide the club’s journey. The focus will remain on long-term development, with the next phase of the club’s plan already in motion.
The club’s new owner, Ron Fowler, is expected to continue the philosophy established by Nates. The aim is not to make flashy moves or chase short-term success but to build a sustainable, competitive club that can thrive in the Championship. The Lincoln way, as Hortin describes it, is about patience, careful planning, and steady progress. With a foundation built on these principles, Lincoln City’s future looks bright as they look to make their mark in the second tier of English football.